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挪瓦咖啡完成数亿元融资：轻资产黑马重塑咖啡战争逻辑_蜘蛛资讯网

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速实现规模化。　　从产品定位来看，挪瓦咖啡选择避开主流市场的价格战，转向健康咖啡这一细分赛道。2023年起，挪瓦开始进军健康消费赛道，先后推出控糖版生椰拿铁、0乳糖A2拿铁，并首创0脂拿铁。在价格方面，挪瓦咖啡的产品单杯均价为15元，并且所有产品只有一个杯型，不分中杯大杯。价格带定位上，挪瓦咖啡集中在9.9-15元之间，试图在性价比和品质感之间找到平衡。这样的定位使其避开了与库迪（10.35元）的

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